I once had a client with a very sure idea of what she wanted. It was in the bag. And then she saw some of my display cakes. Suddenly she was overwhelmed by the choice of colour, textures and techniques. She wanted all of them. My mistake was indulging this slightly, which led to the longest consultation I have ever done. Choice overwhelm is a real thing people. Eventually we had to start from scratch and the conversation we ultimately had, can be used to narrow down your opti