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Privacy Policy

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Last Updated: 2026

At Cakes by Helena Brown I am committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how I collect, use, store, and protect your personal data when you visit my website, make an enquiry, or place an order with me.

Who I Am

Business Name: Cakes by Helena Brown
Email: Helenabrowncakes@outlook.com Phone: 07717058550

If you have any questions about this Privacy Policy or how I use your personal data, please contact us using the details above.

Information I Collect

I may collect the following information from you:

  • Name

  • Email address

  • Telephone number

  • Billing and delivery addresses

  • Wedding or event details

  • Information relating to your cake order

  • Payment information (processed securely through our payment providers)

  • Any information you provide through contact forms, emails, social media messages, or consultations

How I Use Your Information

I collect and use your information to:

  • Respond to enquiries

  • Process and manage orders

  • Schedule consultations and deliveries

  • Provide customer support

  • Process payments

  • Maintain business records

  • Improve our products and services

  • Comply with legal and regulatory obligations

I will only use your personal data where we have a lawful basis to do so.

Marketing Communications

I will not send you marketing emails unless you have given your consent or we are otherwise permitted to do so by law.

Sharing Your Information

I do not sell, rent, or trade your personal information.

I may share your information with trusted third parties where necessary for the operation of our business, including:

  • Payment processing providers

  • Delivery services

  • Website hosting providers

  • Professional advisers such as accountants or legal advisers

  • Government or regulatory bodies if required by law

All third parties are required to keep your information secure and use it only for the purposes for which it was shared.

Payment Security

I do not store full payment card details on our systems. Payments are processed securely through approved third-party payment providers.

Data Retention

I will retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, and tax requirements.

Your Rights

Under UK data protection law, you may have the right to:

  • Access your personal information

  • Request correction of inaccurate information

  • Request deletion of your personal data

  • Restrict or object to processing

  • Request transfer of your data

  • Withdraw consent where processing is based on consent

To exercise any of these rights, please contact me using the details provided above.

Website Cookies

My website may use cookies and similar technologies to improve your browsing experience and help me understand how visitors use our website.

You can control cookie settings through your web browser. Disabling cookies may affect certain website functions.

Wedding Photography and Social Media

I may request permission to use photographs of your cake for my portfolio, website, social media accounts, and marketing materials.

I will never identify personal information about you without your consent.

Data Security

I take reasonable technical and organisational measures to protect personal information from loss, misuse, unauthorised access, disclosure, alteration, or destruction.

However, no online transmission of data can be guaranteed to be completely secure.

Complaints

If you are unhappy with how I have handled your personal information, please contact me first so I can resolve the issue.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).

Changes to This Privacy Policy

I may update this Privacy Policy from time to time. Any changes will be posted on this page, and the updated version will take effect immediately upon publication.

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